Create Identifier

This API requires the Account Administrator role.

Creates a new identifier that can then be used to uniquely identify a Customer's Journey.

This will instruct Customer Journey to collect and store identifier values that match the configured name on Customer Journeys that contain it. Unless configured to, Customer Journey will not collect identifiers for names it does not recognise.

Identifiers can be classified as WEAK, STRONG, or VERY STRONG. For example, a phone number is considered a WEAK identifier while an email is considered a STRONG identifier.

The name of the identifier must be unique for the Account, attempts to create duplicate identifiers will be rejected. A maximum of 1000 identifiers can be configured for an Account.