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Thinking of using generative AI for my business - is it worth it?

I'm seriously considering integrating generative AI into some of our workflows like https://www.trinetix.com/services/generative-ai-services, but I'm not 100% convinced it's worth the investment yet. We're a small marketing agency and I'm hoping it could help us with content creation and maybe even some design work. But, there's also the cost of the software, the training, and the time it would take to implement. Is it really going to give us a decent ROI, or is it just another overhyped tech trend that will fade away in a year or two? Anyone have any thoughts?